BPA signs Sainsbury's as partner through Rio 2016
After the success of the London 2012 Games, Sainsbury’s will now serve as a partner of the British team through the end of 2016. 14 Sep 2012
Imagen
Great Britain's Olympic and Paralympic teams parade through London following the 2012 Games.
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"The impact on our business of our London 2012 Paralympic sponsorship has been profound – from colleague engagement through to customers at the till point."