BPA signs Sainsbury's as partner through Rio 2016
After the success of the London 2012 Games, Sainsbury’s will now serve as a partner of the British team through the end of 2016. 14 Sep 2012Imagen
![Great Britain parade Great Britain parade](/sites/default/files/styles/large_original/public/images/120914102133547_151705494_0.jpg?itok=gncqT2Uh)
Great Britain's Olympic and Paralympic teams parade through London following the 2012 Games.
ⒸGetty Images
"The impact on our business of our London 2012 Paralympic sponsorship has been profound – from colleague engagement through to customers at the till point."