London 2012 saw a seismic shift in the way the media covered Paralympic sport. The IPC’s resident digital expert, Natalia Dannenberg, blogs about how media coverage changed.
New London 2012 souvenir edition of The Paralympian online
London 2012
American Matt Stutzman won silver in archery at London 2012, but he became one of London’s biggest inspirations and images of him shooting without arms have become iconic of London.
Athletics
Following the amazing success of the London 2012 Paralympics, the city has now won the right to host the 2017 IPC Athletics World Championships.
London 2012
With an innovative marketing campaign and top-class Paralympic programming, Channel 4 ensured record audiences and a change in perceptions towards people with an impairment
Sochi 2014
IPC Ice Sledge Hockey has announced bidding for the 2013 Paralympic Winter Games Qualification Tournament
Wheelchair Curling
Despite their coach passing away during the tournament, the Russian Wheelchair Curling team went on to win the 2012 World Championships, making it the No. 14 moment of the year.
London 2012
Belgian track athlete Marieke Vervoort picked up her country's most prestigious sports award after winning gold and silver in London's Olympic Stadium
Rio 2016
Ahead of Rio 2016, £70.2 million will be invested in elite Paralympic sport, an overall increase of 43 per cent
USA
IPC Governing Board Member Ann Cody received the Georg M Steinbrenner III Sport Leadership Award from the United States Olympic Foundation for her contributions to the Paralympic Movement.
