Hyundai & Kia Motors sign PyeongChang 2018 domestic partnership agreement

The PyeongChang Organising Committee for the 2018 Olympic and Paralympic Winter Games (POCOG) has signed an official domestic sponsorship agreement with Hyundai & Kia Motors in a ceremony held at the Kensington Flora Hotel in PyeongChang on 23 July.

The attendees included POCOG President Yang-ho Cho, Hyundai & Kia Motors President CHUNG Jin Haeng and IOC Coordination Commission Chair Gunilla Lindberg.

Under the agreement, Hyundai & Kia Motors will provide 4,100 automobiles together with a monetary sponsorship for the 2018 Olympic and Paralympic Winter Games operations. The fleet of automobiles will be used for VIP protocol, athletes’ transportation and event operations.

As a Tier 1 Partner for PyeongChang 2018, Hyundai & Kia Motors will be able to exercise various marketing rights in Korea - 1) become the PyeongChang 2018 Games official automobile supplier, 2) use of the “Official Partner” designation, 3) use of the Games Emblem in promotional activities, 4) have showcasing rights in the Olympic Site.

POCOG president Yang-ho Cho said: “We deeply appreciate Hyundai & Kia Motors’ decision to join the sponsorship program. We are confident that this sponsorship agreement will encourage other Korean companies to join as sponsors and continued support from the Korean business community will help us deliver the successful Olympic and Paralympic Winter Games.”

Hyundai & Kia Motors is actively involved in global sports marketing, mainly focusing on the FIFA World Cup, as well as supporting international events that have been held in Korea such as Yeosu EXPO 2012, 2014 Incheon Asian Games, and Gwangju Universiade 2015.

To date, POCOG is supported by a roster of 20 great brands and industry leaders including 12 TOP Partners and eight domestic sponsors.