Paris 2024 reveals sports equipment branded in the Look of the Games

Paris 2024 presented a sample of the sports equipment and facilities that will be used in competition and training during the Paris 2024 Paralympic and Olympic Games.

From the badminton shuttlecock to the blind football ball and the athletics track at the Stade de France, a total of more than 1.2 million items of sports equipment will be produced for the Paralympic and Olympic Games. Some of the equipment will be branded in the Paris 2024 Look of the Games, making it easy to recognise where and when the sporting action they are being used for is taking place.

1.2 million items of sports equipment

The sports equipment and facilities at each edition of the Games are unique, thanks to a visual identity that is instantly recognisable. They cover all the disciplines, as well as the fields of play at each competition and training venue. For the Paralympic and Olympic Games, 4,000 reference items will be used to organise the competitions.

Over 250 suppliers were involved in delivering all the sports equipment, including six Paris 2024 Official Supporters (Gerflor, Gymnova, Highfield, Mondo, Technogym and Terraillon).

For the most visible and emblematic venues, Paris 2024 has rolled out its Look of the Games in line with the requirements of the International Federations and OBS (Olympic Broadcasting Services), which is responsible for producing images of the sports competitions for each edition of the Games.

Les Jeux de Paris 2024 se préparent dans les moindre détails 🔍
Les équipements sportifs font partie intégrante de la performance des athlètes. Chez Paris 2024, nous les avons déclinés au Look de nos jeux pour créer des objets performants et esthétiques qui donnent encore plus… pic.twitter.com/Ic7RPkTlej

— Paris 2024 (@Paris2024) June 19, 2024

A clear creative vision

Dressing sports equipment and facilities in the Look of the Games represents a unique challenge for Paris 2024. Revealed in early 2023, the Paris 2024 Look of the Games is the graphic identity that visually unifies the celebration and competition venues, as well as all the host cities, by conveying the spirit of festivity and celebration that characterises the Paris 2024 Games.

The competition venues for the Paralympic and Olympic Games will feature a simple palette of three main colours: blue, green and purple. Based on the main colour of each venue, all the sports equipment will feature the motifs and symbols of the Look of the Games (polka dots and stripes), elements of the Paris 2024 brand (Agitos of the Paralympics and the Rings of the Olympics, emblem, etc.) or the pictogram of the discipline.

These elements are also unified by a touch of pink, the common thread running through Paris 2024's visual identity, which provides contrast within the colour palette, as well as a joyful dimension.

For the design of the sports equipment, the Paris 2024 creative teams have adapted the graphic ingredients to objects of all sizes and materials, while ensuring that they fit perfectly into the competition areas. This search for harmony and visual unity was carried out with the aim of serving the athletes' sporting performance above all else, while at the same time enhancing it. 

The sports equipment will be present at all competition venues. The athletics track at the Stade de France for the Games of Paris 2024 is purple, a first in history. Previous editions of the Olympic and Paralympic Games have featured colours closer to orange or blue. 

The choice of a purple track, a colour that is unprecedented in the history of the Games, will ensure that the images of the Games of Paris 2024 are etched in the memories of spectators, television viewers and athletes alike.  At first glance at a photo, everyone will instantly associate this distinctive track with the Games of Paris 2024.

Learn more about Paris 2024 sport equipment and facilities